marketingtechoutlook
nFüsz: Reinventing CRM

Top 10 CRM Solution Companies - 2017

The customer relationship management (CRM) market is currently being dominated by two major methods of assessing business growth: customer acquisition rate and customer retention rate, both of which demand quality customer engagement. With CRM contributing immensely to improve customer interaction, organizations are now, more than ever, leveraging such tools for quicker discovery of potential clients and better management of existing customers. Today’s marketers face an overwhelming amount of data and are challenged to find ways of generating accurate insights. Artificial intelligence, machine learning, and predictive algorithms are key to solving this issue while removing guesswork out of marketing decisions. A large number of service providers and developers are reinventing CRM by harnessing the latest technology trends such as VoIP, web services, embedded analytics, business intelligence, and social media. Meanwhile, customer communication is progressing through orchestrated multichannel campaigns. As communication traffic is directed more toward mobile, CRM on mobile is expected to overtake other CRM channels in the coming years. To help CTOs, CIOs, and CEOs find the right CRM solution provider, a distinguished selection panel comprising CEOs, CIOs, VCs, industry analysts, and Marketing Tech Outlook’s editorial board has selected solution providers that deliver innovative CRM technologies combined with latest marketing strategies. We evaluated vendors’ ability in developing solutions and services that can effectively yet economically ensure productive customer relationship management. We present to you Marketing Tech Outlook’s Top 10 CRM Solution Providers 2017.

Top CRM Solution Companies

Offers a powerful CRM platform on public and private clouds

crmnext.com

nFüsz has reinvented what a CRM, lead-gen tool should be in today’s video-centric business and social environment

nfusz.com

Pega specializes in software for consumer relationship management and business process management

www.pega.com

Provides sales CRM for small and medium sized businesses

pipedrive.com

Freshworks

Freshworks

Provides multi-channel cloud-based customer engagement software for enterprises of all sizes

Insightly

Insightly

A cloud-based CRM tool that is the mainstay for Google and Office 365 users

Lithium Technologies

Lithium Technologies

Develops a social media software that provides on-demand, hosted forums, chats, and social media marketing solutions for businesses

Salesforce [NYSE:CRM]

Salesforce [NYSE:CRM]

Offers cloud-based CRM solutions for marketing, sales, service, collaboration, analytics, and more for small and large-scale enterprises

SugarCRM

SugarCRM

Helping businesses transform their customer experience and enable highly personalized interactions that drive customer excellence

Zendesk [NYSE:ZEN]

Zendesk [NYSE:ZEN]

Provides customer service software and support ticket software